In 2021, the retail locations of Authority Brands three Trades Brands (One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric) had their sights set high on growth. The goal? Double their business in three years.

With a looming recession and imminent global pressures, 2023 is shaping up to be a year like no other for franchise development marketing. Here are three things you may not be thinking about when planning your 2023 franchise lead generation strategy.

It’s hard to believe we’re already well into the fourth quarter of 2022, and with that, the planning season for 2023 has begun. When preparing your annual marketing plans, you should always include a mix of the tried-and-true marketing tactics (for our brands that includes things like search marketing and direct mail marketing) as well as a space to test new tactics. But sometimes that feels easier said than done. If you find yourself stuck with the same old ideas for your 2023 marketing plans, here are a few places to look for inspiration.

In September of 2004, two neighbors and friends, Leslie Barron and Amy Reed, left their corporate jobs to pursue a career involving their love and passion for animals. The business eventually evolved into what Woofie’s is today: the first and only all-encompassing pet services franchise brand that includes pet sitting, dog walking and mobile pet grooming.

Don’t let summer’s trade show slow down lull you into losing touch with what lies ahead…and just how important it is to make the most of your trade show presence. In fact, now is the time to be getting into tip top shape so you can go the distance and cross the finish line, proudly looking back at your trade show performance.