Wow Wow Hawaiian Lemonade started popping up in local farmer’s markets in Oahu almost a decade ago; when a plant-based diet was not an everyday used term, vegans were looked at by the average American as being even more off-putting than vegetarians, and the idea of sustainability was barely uttered by big businesses or even small businesses, for that matter. Yet, there we were, a little stand with raw, fresh, locally sourced, all-natural ingredients making the best lemonade and acai bowls on the island. We used mason jars that customers could get their drinks in and then return for a discount on all future refills, which led to an eco-friendlier business model.

It was 2007 when we opened our first business — a Saladworks in central Pennsylvania. We couldn’t have been more excited about the opportunity, but as we headed into the new year, we quickly realized that our high hopes were in jeopardy.

In a fast-paced world where consumer needs and trends are constantly changing, it is more important than ever to keep the look and feel of your franchise brand current.

The 2021 digital archives for IFA’s Toolkits.

The 2022 digital archives for IFA’s Toolkits.

Don’t underestimate the effects of automation.



We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.

What you need to know about making data work for you — and why it matters.

When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

Whether it’s how customers are greeted when they walk in the door or the quality and freshness of menu items, one of the greatest challenges for franchisors is to promote consistency across franchise locations.