Don’t underestimate the effects of automation.



We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.

What you need to know about making data work for you — and why it matters.

When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

Whether it’s how customers are greeted when they walk in the door or the quality and freshness of menu items, one of the greatest challenges for franchisors is to promote consistency across franchise locations.

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience.





Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.

In 2021, the retail locations of Authority Brands three Trades Brands (One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric) had their sights set high on growth. The goal? Double their business in three years.

With a looming recession and imminent global pressures, 2023 is shaping up to be a year like no other for franchise development marketing. Here are three things you may not be thinking about when planning your 2023 franchise lead generation strategy.

It’s hard to believe we’re already well into the fourth quarter of 2022, and with that, the planning season for 2023 has begun. When preparing your annual marketing plans, you should always include a mix of the tried-and-true marketing tactics (for our brands that includes things like search marketing and direct mail marketing) as well as a space to test new tactics. But sometimes that feels easier said than done. If you find yourself stuck with the same old ideas for your 2023 marketing plans, here are a few places to look for inspiration.

In September of 2004, two neighbors and friends, Leslie Barron and Amy Reed, left their corporate jobs to pursue a career involving their love and passion for animals. The business eventually evolved into what Woofie’s is today: the first and only all-encompassing pet services franchise brand that includes pet sitting, dog walking and mobile pet grooming.

Don’t let summer’s trade show slow down lull you into losing touch with what lies ahead…and just how important it is to make the most of your trade show presence. In fact, now is the time to be getting into tip top shape so you can go the distance and cross the finish line, proudly looking back at your trade show performance.