It was 2007 when we opened our first business — a Saladworks in central Pennsylvania. We couldn’t have been more excited about the opportunity, but as we headed into the new year, we quickly realized that our high hopes were in jeopardy.

In a fast-paced world where consumer needs and trends are constantly changing, it is more important than ever to keep the look and feel of your franchise brand current.

The 2021 digital archives for IFA’s Toolkits.

The 2022 digital archives for IFA’s Toolkits.

Don’t underestimate the effects of automation.



We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.

What you need to know about making data work for you — and why it matters.

When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

Whether it’s how customers are greeted when they walk in the door or the quality and freshness of menu items, one of the greatest challenges for franchisors is to promote consistency across franchise locations.

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience.





Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.