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​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a “new normal.”

Pillar #2:  Marketing Technology — Artificial Intelligence, Real Outcomes

The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.” 

In the “Crisis and Reputation Management in Times of Coronavirus”, public relations professionals discussed communications best practices for franchisors and franchisees as they navigate COVID-19-related uncertainty. The panelists discussed the “before, during, and after” phases of crisis communications and planning, and underscored the need for strong corporate culture as a lynchpin to guide current and future action. In particular, the panelists discussed the need for strategic clarity amid rushed decision-making, to take stock of process improvement, and to lay the groundwork for business re-openings with acts of empathy and goodwill during moments of crisis.

The top tips for making your brand’s social media marketing be top tier.

Making your brand stand out amongst the other headlines.

Why leveraging innovative digital technology creates new opportunities for your franchise.