IFA’s 2018 Annual Convention offers the chance to establish new business contacts and strengthen existing partnerships.



 



By Robert Cresanti, CFE



 



Heading into the 2018 IFA Annual Convention, which takes place Feb. 10-13 in Phoenix, Ariz

The biggest gathering of the year in franchising, IFA’s 2018 Annual Convention takes place Feb. 10-13 in Phoenix, Ariz. With a theme of “Together, We Are Franchising,” the event will provide ample opportunities to improve your business.

Current opportunities in the fitness space make franchising an interesting option for those who make a healthy, active lifestyle a priority. Market conditions, consumer trends and opportunities for additional revenue streams are helping attract inves

Entrepreneurs are challenged daily, making one decision following another. With so much information and data available, it’s easy get bogged down and further complicate the decision-making process.



 



By Kevin Haaland



 





Entrepreneurs don

Providing a forum where attendees can make valuable connections and share an enriching experience within a community with a common goal can result in long-term rewards for the organization.



 



By Ashly Balding



 



If you are responsible for

Seven best practices for converting more franchise sales leads through effective lead nurturing and management.



 



By Keith Gerson, CFE



 



The title of this article is a reference to caged canaries that miners would carry down into the mine

Investing in trust is a smart, profitable business strategy.



 



By Laura Bates and Karen McSteen



 



Do your business practices tell your customers you trust them? Trust is the foundation for any long-term relationship. When customers trust

By Robert Cresanti, CFE



 





IFA’s work to protect, enhance and promote the franchise business model has made significant strides over the summer and into the fall. With the introduction of the Save Local Business Act and the positive momentum g

One of the most coveted honors in franchising is IFA’s Entrepreneur of the Year Award. The award recognizes innovators that demonstrate the best of the entrepreneurial spirit. IFA’s Chair highlights recent winners who are currently active on the asso

Incoming IFA Chairman Liam Brown of Marriott International, a 2016 Franchising Gives Back Awards Silver Winner, and Melissa Flood, leader of the company’s social impact work, discuss franchising’s role as a community leader.



 



By Liam Brown and