Diversity, equity and inclusion are no longer just buzzwords; they are fundamental pillars of progress and success in the modern business landscape.

I have always followed my gut in navigating different phases of my career.

Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

June is Pride Month, a month-long celebration that highlights the call for increased unity, equality and visibility for the LGBTQ+ community.

​​​​​​​In the world of aquatics, diversity, equity and inclusion play a vital role in creating a welcoming and accessible environment for all. British Swim School’s mission and model embrace this, extending far past the pool.

It is a wonderful time to be in franchising.

The International Franchise Association (IFA) and the IFA Foundation launched the Hispanic Latino Franchise Leadership Council (HLFLC), a new network for Hispanic franchise leaders nationwide.

This year kicked off with a bang at our Annual Convention in Las Vegas, NV, and since then, we have been continuing to build momentum.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? 





I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign.