VETERANS JOIN THE FRANCHISE INDUSTRY IN GROWING NUMBERS February 8, 2024 By Greg Cory Army Veteran Detra Fitts Talks About Her Experience and Leveraging Her Military Skills as a Marketing Manager
FUNDAMENTALS SUPPORT SUCCESSFUL FRANCHISE MARKETING IN AN EVOLVING INDUSTRY February 8, 2024 By Greg Cory Marketing is the engine driving the franchise industry.
MARKETING AND TECHNOLOGY: THE TRENDS THAT MAKE FRANCHISES SUCCESSFUL February 8, 2024 By Greg Cory Trends are nothing new when it comes to franchising.
CRAFTING A STANDOUT FRANCHISE IDENTITY: STRATEGIES FOR RISING ABOVE THE COMPETITIVE FRAY September 21, 2023 By Greg Cory In today’s ever-crowded franchise landscape, standing out from the competition is not just necessary — it’s critical.
BREAKING BARRIERS AND BUILDING BRIDGES: INSIGHTS FROM WOMEN IN FRANCHISING July 26, 2023 By Greg Cory Diversity, equity and inclusion are no longer just buzzwords; they are fundamental pillars of progress and success in the modern business landscape.
CREATING YOUR OWN PINK CARPET: 4 TIPS TO GROW YOUR FRANCHISE CAREER July 26, 2023 By Greg Cory I have always followed my gut in navigating different phases of my career.
Is Door Knocking Dead? Embracing Traditional Marketing Tactics June 30, 2023 By Greg Cory Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades.
Revolutionize Your Digital Marketing Efforts with Marketing Automation May 1, 2023 By Greg Cory Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign.
IS YOUR FRANCHISE BRAND IN NEED OF A REFRESH? 5 THINGS TO CONSIDER WHEN PLANNING April 27, 2023 By Greg Cory In a fast-paced world where consumer needs and trends are constantly changing, it is more important than ever to keep the look and feel of your franchise brand current.
SEO 101: How to Optimize Your Website Content with Keywords January 31, 2023 By Greg Cory Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience. Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.