How to Leverage a CRM System for Large Numbers of Franchisees

Using a CRM system is beneficial to both the franchisor and the franchisee because it creates efficiencies in what can be a complex business.

Decluttering Your Business (and How to Keep It Clean)

Once the junk is gone, it’s just a matter of keeping things clean. With growth and expansion as the main goals for any franchise system, even the smallest amount of clutter can actually hurt the company. When it comes to franchises, there are lots of people in place to ensure the day-to-day operations run smoothly.

Balancing Technology in a Hands-on Business

Don’t fear high-tech in a high-touch industry. Embrace it as a valuable tool to support your core business and company values.

5 Personality Traits for a Successful Fitness Brand

Have you considered the personality your brand should have? Is it aligned with the values and pillars you’ve determined will create a successful franchise?



 



Fitness concepts in the franchise world have a particularly important role in the comm

IFA Reacts to Election Results: Now the Real Work Begins

FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 310-995-0839 jweisbord@franchise.org @franchising411 IFA REACTS TO ELECTION RESULTS: NOW THE REAL WORK BEGINS WASHINGTON, Nov. 9—After a fiercely-contested campaign season, America’s 733,000 franchise businesses who support 8 million jobs and 3.5 percent of U.S. GDP, stand ready to work with congressional leaders and […]

Recruiting Veterans at Military Shows and Through Websites

When targeting potential veteran franchisees, there’s no magic formula that works for every brand. Rather, you should create a thoughtful approach to helping veterans understand what is different about your specific franchise and why their background would be a good fit.

Cybersecurity Hits Home: Don’t Get Caught Unprepared

IFA CEO Robert Cresanti: No organization, regardless of size or industry, is safe from a malicious attack. Avoid becoming the next victim. Put the proper controls in place to avoid learning the hard way.

5 Questions to Determine the Business Legal Structure for Your Franchise

Because many franchisors require a formal business legal structure before granting a license to own one of their franchise operations — and because it’s smart to protect yourself from liability — it makes sense to consider one for your franchise. Each structure has its advantages and drawbacks, so you need to do your homework and think plenty before you make a decision. 

Continuity is King in Local Marketing

Consistency of message is the foundation for local marketing success and significantly more valuable than any idea, price point or promotion.  

Thanking Our Troops and Creating Stellar Business Owners in the Process

Examining success stories of veteran franchisees, including Steve Rotay of the Paul Davis brand, Window Genie’s Mike Angle and Cliff Cornell of CertaPro.

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