Taking the Industry by Storm: The Fun Franchise Phenomenon by Harriet Mills

Fun-focused businesses are only growing in popularity.

Uniforms, Tools and Equipment: Do I Have to Pay for That?

Because employers face significant costs to purchase, maintain, and replace uniforms, tools, and equipment, it’s no surprise that some employers wonder whether they can shift these costs to employees. 

SweetFrog Gives Back

SweetFrog is a beloved national frozen yogurt brand with a passion for giving back. As part of their initiative to drive community involvement, sweetFrog hosts a variety of programs, both seasonally and year-round. SweetFrog community campaigns inclu

IFA Responds to Hidden Agenda Behind Planned Protests at CKE Restaurants

FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 202-662-0766 jweisbord@franchise.org @franchising411 IFA RESPONDS TO HIDDEN AGENDA BEHIND PLANNED PROTESTS AT CKE RESTAURANTS WASHINGTON, Jan. 12—International Franchise Association SVP of Public Affairs Matt Haller, fired back at special interest groups looking to destroy the reputation of Secretary of Labor nominee Andy Puzder […]

Countering Layoffs With the Entrepreneurial Spirit

There are dozens of benefits to opening a franchise, including a support system from like-minded entrepreneurs on the franchisee, franchisor and vendor levels as well as the opportunity to invest in a tried and true business model.

Analyzing Financing and Funding Options for Franchisees

The key to finding the perfect financing solution is understanding franchisees’ options based on their credit, personal financial statement and resources for capital.

Serve Up a Dynamic Mix of Corporate and Local Marketing for Your QSR

Employing the tried-and-true processes of SEO and social marketing can drive high-quality franchise leads and help franchisees reap the benefits of a full restaurant.

How to Persevere Through Startup and Build a Strong Franchise Concept

One of the best lessons to be learned in starting a business is that nobody will do the work for you.

How to Customize Your Franchise Marketing Toolbox and Know Which Metrics to Follow

Monitor your marketing components and calculate how much you’re spending to capture leads; if you’re not happy with the results, reassess. 

Optimizing Franchise Omni-Channel Marketing

Creating a seamless end user experience across multiple channels and devices.

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