Enhancing Brand Protections
Trademarks are powerful symbols. They signal safety, consistency, and quality to consumers. Brand recognition and trust are essential to a franchise’s strength and success. Enhancing brand protection is a key legislative objective for IFA’s advocacy team.
IFA supports the Trademark Licensing Protection Act. This legislation resolves the discrepancy between employment and trademark law regarding brand integrity, provides clarity to brands, local business owners and employees, and solidifies consumer protection.
Expanding Economic Opportunities
At IFA, we believe diversity drives innovation. Studies have shown that when a veteran opens a franchise, that business typically sees an enhanced level of success and goes on to employ people at a higher rate. The Veteran Entrepreneurs Act will extend this opportunity to more of our nation’s heroes by creating a tax credit of up to 25% of initial franchise fees for veteran franchisees.
Embracing diversity not only enhances our culture, it drives the success of a business. IFA is focused on creating opportunities for minority small business owners and is dedicated to working with Congress to lower barriers to entrepreneurship.
The outcome is impactful: making franchise ownership more accessible to countless entrepreneurs strengthens the future of franchising.
Curious about the economic impact of franchising? IFA has the data.
Franchises are local businesses. Spanning industry, representing diverse ownership, from rural towns to urban centers, these businesses hugely impact the American economy. Regardless of brand recognition or corporate support, franchises face the same challenges as non-franchise businesses.
IFA fights to ensure our small businesses are treated equally and not penalized because of preconceived notions about franchises. On local, state, and federal levels, IFA’s advocacy team is dialed into the pulse of business-related regulations.
The Fairness for All Businesses Act is one such piece of legislation, providing the fairness our small businesses deserve. Specifically, the legislation mandates the equal implementation of minimum wage levels between the franchise and non-franchise businesses. By passing this legislation, Congress can level the playing field for all small businesses, and promote healthy and transparent franchise relationships.