Webinar Recording | Member Briefing on Franchising Economic Outlook
For IFA Members Only
On March 18th, the International Franchise Association held an exclusive webinar discussing the 2025 Franchising Economic Outlook. In this session, we’ll explore the key findings from IFA’s annual report, conducted by FRANdata, which reveals how franchise growth exceeded projections in 2024 and is expected to continue outpacing the broader economy in 2025. The webinar will cover the projected 2.4% growth in franchise establishments, the addition of 210,000 jobs, and the increase in franchise output to over $936 billion in 2025.
The discussion featured Michael Layman, Chief Advocacy Officer at IFA, Darrell Johnson, CEO of FRANdata, and Rocco Fiorentino, CEO of Benetrends, who provided expert insights on the future of franchising and how businesses can leverage favorable economic conditions to thrive in 2025.