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Your brand isn’t just a logo or tagline—it’s every interaction a customer has with your franchise. In this Lunch & Learn, we’ll explore how to safeguard your brand in today’s experience-driven economy, where consistency matters more than ever. From the person at the front desk to the SMS a customer receives, every touchpoint shapes perception and loyalty. We’ll connect the dots between brand protection and the three pillars of franchising—Brand, Operational Playbook, and Support—showing how clarity and consistency fuel growth. Finally, we’ll dive into strategies to prevent brand erosion across today’s fragmented digital landscape, ensuring your story stays aligned, compelling, and resilient at every level of your system.

Speaker: Corey O’Donnell, interim CMO of Voxie