Webinar Recording | Empowering Every Franchisee: A Persona-Based Approach to Scalable Digital Marketing
Struggling with franchisee marketing adoption? In this webinar we discovered effective frameworks that drive results, maintain brand control, and support franchisees at all levels.
We learned how to:
– Identify unique franchisee personas
– Develop tailored 30‑60‑90‑day onboarding plans
– Scale marketing support without losing brand consistency
Perfect for you if:
– Adoption is low outside your top 10%
– You want consistent marketing across your system
– You’re striving to balance efficiency and brand control
Speaker:
Matthew Montoya, Sr. Manager of Partner Operations & Success, Constant Contact