Webinar Recording | Adapting to Google AI Overviews: What Franchisors Need to Know
Google’s AI Overviews changed how consumers discovered and interacted with brands online, making the first impression more important than ever. In this Lunch n’ Learn webinar, we explored what searchers saw first and how to keep brands front and center in AI-powered results. We broke down shifting consumer behaviors, highlighted the strategies that prepared businesses to meet customers where they were, and shared practical steps that ensured franchise locations continued to stand out in an evolving search landscape.
During the session, attendees:
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Understood how AI Overviews reshaped what searchers saw first, and what that meant for keeping brands top of mind
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Gained insight into how people engaged with AI-powered search so they could be ready to meet evolving expectations
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Explored practical steps to ensure locations continued to stand out in a changing digital landscape
Speakers:
- Alex Porter, CEO
- Daniel Larsson, Head of Owned Media
- Shalini Reddy, V.P. Marketing Operations