The Rise of Franchise Brokers and Consultants
Franchise brokers have become a large contributor to the franchise sales process. Here are five tips to help increase your franchise sales using brokers.
If you aren't currently working with franchise brokers and consultants to help find your next franchisee, you should seriously consider it. Franchise brokers have become a large contributor to the franchise sales process for almost every franchisor. During the IFA Annual Convention this year in Las Vegas, I met with many franchisors and asked them all the same question: "How many of your franchises are sold by franchise brokers?" The answer was almost always “over 50 percent.” This was not always the case several years ago. More and more franchisors have made franchise brokers and consultants a larger part of their development strategy.