Real Estate: A Fundamental Part of International Franchising

International real estate decisions define a significant fixed cost which helps − or hinders – profitability.

FOREIGN INVESTORS: A Market of Prospective Franchisees

Investor visas are paving a new avenue to franchise system growth.

INTERNATIONAL GROWTH

Taking the appropriate steps to ensure that you have the right partners and the right processes will ensure your success and prevent failure.

The THIRST for International Data on Franchising

The IFA, together with the World Franchise Council and FRANdata is working toward developing a repository for international data.

A New Era in Franchising Continues to Emerge: Should a More Balanced Franchise Agreement Play a Role?  

Franchisors might consider the impact of their current agreements with respect to their stated policies of encouraging multi-unit franchisees.

IFA Fights Patent Trolls Posing Threats to the Franchise Industry and the Economy

The threats that patent trolls pose to the economy and the franchise industry are not going away anytime soon.

IFA’s Public Affairs Conference: Get Up-Close and Personal With Your Lawmakers

The First Amendment to the United States Constitution is arguably what gives America its freedom.  The opening lines of the Bill of Rights grant all Americans the freedoms of speech, religion and assembly.  However, one often forgotten freedom granted by that amendment is the freedom “to petition the Government for a redress of grievances.” 

Engaging Military and Veteran Communities With Your Brand

Before starting your outreach campaign, understand your target audience.

Using Social Media to Promote Franchise Development

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?

Local is the New National

Solving the local advertising spend problem with technology.

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