Attendees are again expecting an experience with their conferences beyond just content dissemination.

Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.

To align your brand with veterans for the long term, you must make a cultural shift to become a veteran-committed company.

The journey may be discouraging and frustrating at times, but persevere and your brand will soon surround the globe.

Too many franchise companies ignore hidden risks when traveling abroad.

For many franchisees, the prospect of putting together a local marketing campaign can be daunting.

The SEIU is organizing people around the theme of  “income inequality,” which the union is using to help build its numbers, increase political power and justify getting involved in minimum wage increases throughout communities, cities and states across the country.

Before starting your outreach campaign, understand your target audience.

For obvious reasons, alignment between the mutual needs of the franchisor and franchisee are critical to an enduring and healthy relationship. Hopefully franchise candidates who chose franchising as their preferred means to enter entrepreneurship already have a strong appreciation for the value and equity of partnerships.

Translations are your intellectual property, yet they are seldom seen as a line-item expense, and the scale of translation expenses is often immensely underestimated. These numbers could shock you, but because they are tucked away as associated costs within each project and spread out in every business unit, they aren’t easy to pinpoint. Even the largest global franchises have struggles with the management of the ongoing translation process.