June is Pride Month, a month-long celebration that highlights the call for increased unity, equality and visibility for the LGBTQ+ community.
In the world of aquatics, diversity, equity and inclusion play a vital role in creating a welcoming and accessible environment for all. British Swim School’s mission and model embrace this, extending far past the pool.
It is a wonderful time to be in franchising.
The International Franchise Association (IFA) and the IFA Foundation launched the Hispanic Latino Franchise Leadership Council (HLFLC), a new network for Hispanic franchise leaders nationwide.
This year kicked off with a bang at our Annual Convention in Las Vegas, NV, and since then, we have been continuing to build momentum.
Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades.
I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.
In the franchise world, there is a growing number of savvy entrepreneurs who are complementing their current seasonal franchises, growing their business portfolio, and spreading joy in their communities all at the same time. Thanks to the Grand Illuminations franchise concept, which offers full-service exterior holiday decorating including lighting and greenery for homes and businesses, franchise owners can now augment their seasonal business and enjoy year-round income.
The digital edition of the Spring/Summer ’23 Franchise Opportunities Guide
The IFA’s Marketing, Development, & Technology Toolkit is your complete guide to unleashing the potential of your brand. Within this toolkit, you’ll find tried-and-true marketing strategies, development and operational approaches that pave the way for success, and groundbreaking technological innovations that fuel exponential growth. The following pages showcase six esteemed supplier member companies of the IFA, each offering invaluable resources and insights. By fully harnessing and implementing these offerings, you can enhance your company’s efficiency and bolster your business’ bottom line. In the realm of your brand’s future, this toolkit is an absolute imperative—a must-read!