Overseas expansion can be very profitable, but careful consideration is required.

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.

Today, marketing technology tools offer the most effective ways to manage your brand’s reputation both nationally and at the local franchise level. If you’re not using a marketing technology tool, online reputation management can easily demand lots of time.

Companies with fewer than 1,000 employees are nearly twice as likely to be attacked electronically.

Centralized marketing solutions allow you and your franchisees to more effectively and more efficiently tell their stories, engage with their audiences.

Growing a brand throughout a region is not an easy task, especially for those with no previous business experience. It takes time and dedication, but when you have the right group of people working together with the same goal in mind, anything can be achieved.

The most effective regional developer programs tend to be winning scenarios for both the franchisor and the developer.

The employee separation process should be handled with extreme care to ensure compliance with federal and state notices and final pay requirements.

Understand how Canada’s Anti-Spam Legislation works and how to comply with it.

Gov. Jerry Brown of California reset the bar for the consideration of state relationship laws nationwide through his veto of SB 610 in September.