Successful franchise brands are built over time by consistently setting and meeting customer expectations of the brand experience.
A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.
An effective performance management system not only can help employees succeed, but can also benefit the performance of the business.
Many of you know “Franchising Gives Back” as an annual day of service that takes place at the start of the International Franchise Association annual convention. Roark Capital Group has partnered with the IFA Educational Foundation to launch a year-long, nationwide celebration of community leadership and the countless ways that franchise businesses support their local communities.
Clear, concise processes can also quickly lead to improved performance.
Trust always affects two outcomes: speed and cost. A strong franchisor-franchisee relationship is driving sustained performance results at Popeyes Louisiana Kitchen. My message is common sense. But common sense is not often common practice.
Those attacking the franchise model do not understand it, may not realize the ramifications of their approach. While the International Franchise Association, with the help of some franchisors and their franchisees, has done a tremendous job of fighting back these challenges so far, it can’t —and shouldn’t —carry the burden alone. Every franchisor and franchisee should be a part of this effort.
Best practices is a hot buzzword right now, but don’t get lost in a jargon black hole. What it really boils down to is business development — taking the company you’ve got and helping to transform it into something to be admired.
During an Oct. 30 news media call, International Franchise Association Pres. and CEO Steve Caldeira, CFE, announced plans to file a Freedom of Information Act request with the National Labor Relations Board. The association is requesting the reasoning behind NLRB General Counsel Richard Griffin’s recent recommendation that franchisors and franchisees can be considered “joint employers” in labor-practice complaints.
Exceptional customer service enables an underdog franchise brand to use public opinion to boost the perceived value of its merchandise.