International Franchise Association President & CEO Robert Cresanti represented the association at the third annual “International Franchise Conference & Exhibition” in Abu Dhabi, United Arab Emirates.

Acquisitions are critical to the evolution of most businesses. 

Demand for early education and care franchises expected to increase for years to come.

A simple Old World recipe started it all. A century later, Repicci’s Italian Ice is hitting the road. 

To succeed and grow your business, stay abreast of emerging technology and tailor your marketing to consumers at the right time with the right message using the right channel. 

Building a business into a franchise is a major accomplishment. It means people like your product, appreciate your business, and want whatever you are selling. It means your brand stands out and its value extends beyond one market. However, the journey is far from over. Running a franchise is not a “set-it-and-forget-it” proposition.

Protect your franchise and your bottom line in card-present and card-not-present transactions.

If your franchise doesn’t have an intranet system, you’ll definitely want one by the time you read Reason No. 10. (Hint: Generate New Business)

Research prospects’ credit, driving histories, criminal backgrounds and even use personality profiling tools, but there are opportunities to learn much more.



 

Attention Franchise Marketers: The future is arriving … quickly!