IFA Expands Its Reach Through State Retail, Restaurant and Lodging Associations

IFA’s state association allies remain strong frontlines of defense and offense for the franchise business model.

How to Maximize Brand Awareness Through National Opportunities

When a franchise is thrust into the national spotlight, it’s their responsibility to make the most of it, both in the moment and in the future.

Preparing a Regional Business for Expansion into Franchising

Three Golden Rules for Launching Your Franchise Venture.

Protecting Your Brand with Network-Wide Security Measures

Whether your business is fast food or cleaning services, your brand represents what your company ultimately stands for. Security measures and data breach prevention plans should be part of the equation too.

Best Practices for Starting a Charitable Program

CertaPro Painters, a 2015 Franchising Gives Back Gold Award Winner, advises members on aligning with a cause that can make a significant impact on their communities. 

Applying Military Discipline and Leadership Skills to Franchising

Many military veterans find that the skills learned serving their country, such as respect, patience, initiative, teamwork, organization and risk tolerance, apply directly to running a franchise business.

How to Create a Million-Dollar Company without Owning a Million-Dollar Facility

If a franchise concept can eliminate the need for a dedicated brick-and-mortar facility, it’s a viable, cost-saving solution to consider.

Why Peru? Gold Bench or Golden Franchise Opportunity?

Today Peru is not only a possibility, but an opportunity, a gold bench on which we do not want to sit anymore.

3 Foolproof Steps to Manage A Social Media Crisis

What does a brand do when the public turns on you? It’s important to have a calm, calculated response when a negative event leads to a firestorm on social media.

Give Franchisees Freedom of Expression within a Consistent Business Strategy

If you want your franchise business to be a rebel and a leader at the same time, don’t play by the rules.

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