Creating a seamless end user experience across multiple channels and devices.

Partnerships bring value to both sides. Being passionate and articulate about your business is critical to building your negotiating skills and getting to “yes.”

In today’s increasingly technological world, an attractive, effective, and consistently updated franchise development website is a mission-critical component of your brand’s franchise development efforts.

Change isn’t always welcome because of the short-term disruption that comes with it, but it’s often the best long-term option, and when adequately planned will go smoothly.

Facebook, Google, Twitter, Pinterest, YouTube and Instagram made big changes to their offerings and format in 2016. Did your strategy evolve with those changes, too? 

Strong visual content can become a regular part of your campaign and brand work, helping to cultivate an integrated brand voice to connect deeper with customers and potential clients.

There are no easy answers when a violation of the franchise sales laws occurs. The better approach is to encourage franchisors to implement and support effective sales compliance programs designed to prevent violations and serve as an early warning system when mistakes happen.

With an eye toward the future, the IFA Marketing & Technology Committee continues to focus on integrating the best of both disciplines.

Robert Cresanti’s reflections on the 2016 presidential election.

Cost savings, low maintenance, and employee satisfaction are some of the reasons why more multi-unit franchise businesses are turning to pay cards.