Finding Your Angel: Private Equity in Franchising

The right partners help franchise companies thrive. Carefully selecting your backers can supercharge growth.

Five Things to Help Your Franchise Thrive

Stay ahead of challenges by laying your technology rails down early. Decisions made during the initial stages of your franchise are critical to its future.

Key Initiatives for IFA’s Marketing and Innovation Committee

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Developing Your Plan and Considering Its Impact

A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to develop proactive communications and satisfactory economic, intangible and relationship issues should help grow your

4 Benefits of Facebook Live to Enhance Your Digital Marketing

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

Position or Perish: Positioning Your Brand to Thrive

To stay relevant, brands require constant tending. Successful brands continually evolve.

The Benefits of Creating Apprenticeship Programs

According to the latest National Economic Impact of Franchising report from the International Franchise Association, U.S. franchises have been credited with creating 13.3 million jobs within the industry. Franchise companies should continue to grow in this forward direction to help employees, especially students, transition into long-term careers and assist in developing transferable skills.

Four Tips to Maximize Profitability at Emerging Brands

Strengthen your franchise from the inside out and soon, the big guys will be coming to you for advice.

An Integrated Approach to Franchise Lead Generation

An integrated strategy utilizing technology and old-school tactics can help franchisors close more deals with promising, well-qualified leads eager to help grow their brand.

Beyond Borders: Global Franchise Expansion Is Within Reach

For the franchise concepts that do their homework, the world can be a small place and the global opportunity can be life changing.

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