Three Ways AI and Machine Learning Can Improve Your Bottom Line

Why artificial intelligence is a friend to franchising.

Top Marketing Trends for 2020

An analysis of what trends your business will be seeing in 2020.

Why Training Metrics Matter

Learn about all the ways proper training can boost your business.

Tech Comes Crashing: Is Your Business Afloat?

How to make your brand stand out in the technological era.

Family Succession Planning: Keys to Doing It Right

The statistics involving the lifespan of a family business are kind of grim. While there are a lot of family businesses in the United States — 5.5 million, per some accounts — they don’t all stick around. According to Harvard Business Review, 70 percent of family businesses never become a business run by the second generation. Only 10 percent make it to a third generation.

Member Benefit Monthly: Suppliers

Details on the many member benefits that come with being an IFA Supplier Member.

Member Benefit Monthly: Advocacy

A summary of one of IFA’s many member benefits, Advocacy.

Why International Expansion is Key for Children’s Franchises

The CEO and Founder of Young Rembrandts talks about the positive impact international expansion can have on children’s franchises.

Considering the Buyers Journey When Advertising

Figuring out what digital campaign is best for your brand.

Personalized Agendas by Focus Track

Want a personalized, suggested schedule just for you and your business needs? We know that IFA’s Annual Convention offers a wide variety of sessions and events, and it is helpful to narrow options down by focus tracks. Click below for a list of schedules that pertain to the many focus tracks available during IFA 2020. On the schedule accompanying your specific focus track, you will find all the educational sessions we suggest, in addition to all events at Convention that you should attend. These agendas are just suggestions. All educational sessions being offered are displayed in the IFA 2020 Convention Brochure.

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