What Does Artificial Intelligence Mean for Franchise Marketing?

By Greg Cory

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.

The Latest From the Emergence of the Cloud and Marketing

By Greg Cory

When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

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