2022 Exhibit Hall Floor Plan

Thinking about exhibiting at IFA 2022? See which booth spaces are still available!

TIPS FOR EMERGING FRANCHISE BRANDS

Interested in taking the leap into franchising your brand? The CEO of BODYBAR Pilates shares his experience.

BUILDING A FOUNDATION OF SUPPORT: 3 PIECES OF ADVICE FOR EMERGING FRANCHISORS

How Transblue, a Seattle-based premier outdoor project management company, opened 13 new franchises during the pandemic and is continuing to grow nationwide.

HOW FRANCHISING IS HELPING PIONEER AN EMERGING INDUSTRY

The CEO of medical franchise QC Kinetix shares how his team keeps the sizzle from fizzling in a high growth field.

2022 EXHIBITOR INFORMATION

Reach thousands of franchise professionals by exhibiting at franchising’s biggest event.

What Does Artificial Intelligence Mean for Franchise Marketing?

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.

The Latest From the Emergence of the Cloud and Marketing

When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

How to Pivot from Consumer Leads to Recruiting

As a consumer marketing team, how do you handle feedback that the leads you are drawing in can’t be serviced due to staffing shortages? Well, you pivot!

4 SOCIAL MEDIA TRENDS TO KNOW FOR 2022

As we look toward 2022, there are a few trends you can expect to remain relevant in the new year and beyond. Below is a quick roundup of the top social media trends to know.

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