By Greg Cory
Franchising is by far one of the greatest industries to work in and we are fortunate to be able to serve so many diverse groups. Managing and balancing the needs of three important customer groups requires strong planning, management, and measurement to be successful. Let us dive into these three groups to get a better understanding and chart a course for customer satisfaction for each group.
By Greg Cory
Please beware of fraudulent communications and emails offering to sell IFA Convention attendees lists. These communications pretend to be affiliated with IFA, offer false attendance lists or contact information of “brand executives,” and seek to receive your financial information.
By Greg Cory
Want a personalized, suggested schedule just for you and your business needs? We know that IFA’s Annual Convention offers a wide variety of sessions and events, and it is helpful to narrow options down by education tracks. Below is the list of, and a corresponding link to, agendas that pertain to the education tracks available during IFA’s 2022 Convention in San Diego. On the agenda accompanying your specific education track, you will find all the educational sessions we suggest, in addition to all events at Convention that you should attend. These agendas are just suggestions. All educational sessions being offered are displayed on franchise.org/convention!
By Greg Cory
View the current list of our 2022 Exhibitors and start reviewing the products and services they can offer your business!
By Greg Cory
IFA’s 2021 Technology Toolkit
By Greg Cory
We are looking forward to welcoming all attendees to San Diego this year! IFA continues to place top priority on safety for all those attending; Your safety is our number one goal.
By Greg Cory
Franchises are both common and uncommon when it comes to consumer marketing. They have particular considerations that set them apart from a corporate organization, like Walmart, but also need to connect with their target consumer audiences, just as much as the Coca-Colas of the world.
By Greg Cory
Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose
By Greg Cory
Franchise business growth is difficult to achieve. The tactics that work for single-location businesses could prove less effective for businesses with multiple locations. To create a successful franchise business, you first need to establish a clear path to reaching your goals. Successful franchises have found that adopting a strategy-first approach enables them to do so – and that begins with your franchise marketing plan.
By Greg Cory
IFA’s Annual Convention is the largest, most relevant conference for the franchise community. It offers valuable networking and educational opportunities for both franchisors and franchisees at any level, in any industry whether you’re a veteran or looking to expand.