2023 Toolkits

The 2023 digital archives for IFA’s Toolkits.

FTC Resources on Franchise Opportunities

Below are some select resources that the Federal Trade Commission (FTC) recommends for someone who is looking to buy into a franchise opportunity reviews before they buy!

Revolutionize Your Digital Marketing Efforts with Marketing Automation

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign. 

LIFE AT TCA: ACTIVATING FRANCHISE OWNERS FOR EMPLOYEE ADVOCACY RECRUITING EFFORTS

The Cleaning Authority has put a focus in 2022 on bolstering recruiting efforts by activating the network and sharing what it is reallylike to be an employee at a franchise of The Cleaning Authority.

STAYING ON TOP (AND AHEAD) OF CONSUMER TRENDS

Wow Wow Hawaiian Lemonade started popping up in local farmer’s markets in Oahu almost a decade ago; when a plant-based diet was not an everyday used term, vegans were looked at by the average American as being even more off-putting than vegetarians, and the idea of sustainability was barely uttered by big businesses or even small businesses, for that matter. Yet, there we were, a little stand with raw, fresh, locally sourced, all-natural ingredients making the best lemonade and acai bowls on the island. We used mason jars that customers could get their drinks in and then return for a discount on all future refills, which led to an eco-friendlier business model.

TECHNOLOGY IS A TOOL: HELP IT HELP YOU

There are some elements to business that are timeless. Your company’s mission, values and vision typically remain consistent over time. Today, how your business adapts to changing technology is the biggest determinant in its ability to stand the test of time.

MARKETING DURING ECONOMIC DOWNTURN: WHAT FRANCHISEES SHOULD KNOW WHEN PREPARING FOR A POSSIBLE RECESSION

It was 2007 when we opened our first business — a Saladworks in central Pennsylvania. We couldn’t have been more excited about the opportunity, but as we headed into the new year, we quickly realized that our high hopes were in jeopardy.

IS YOUR FRANCHISE BRAND IN NEED OF A REFRESH? 5 THINGS TO CONSIDER WHEN PLANNING

In a fast-paced world where consumer needs and trends are constantly changing, it is more important than ever to keep the look and feel of your franchise brand current.

2021 Toolkits

The 2021 digital archives for IFA’s Toolkits.

2022 Toolkits

The 2022 digital archives for IFA’s Toolkits.

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