Basics Track: Franchise Relationship Laws

Moderator & Speaker: Kelly Krug, Vice President, Litigation, Wyndham Hotels & Resorts
Speakers: Brett Buterick, Founding Partner, The Franchise Firm; Bryan Couch, Partner, Connell Foley LLP

Paper Presentation Chart Chart

This session provides a practical overview of key federal and state relationship laws that govern terminations, renewals, transfers, encroachment, and the duty of good faith and fair dealing. Designed for newer practitioners and executives seeking a clear understanding of the legal landscape, this program will explore the purpose and policy behind these statutes, highlight key differences among states, and discuss recent judicial interpretations affecting system operations. Speakers will use real-world examples to illustrate how these laws
impact business decisions, from enforcing brand standards to handling underperforming units or system changes.

Learning Objectives:

  • The core elements and policy goals of state franchise relationship statutes
  • How relationship laws interact with the FTC Franchise Rule and common law doctrines
  • Practical guidance on termination, non-renewal, and transfer compliance
  • Trends in litigation and legislation reshaping the franchisor–franchisee dynamic
  • Best practices to maintain compliance and strengthen franchise relationships

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