The Federative Republic of Brazil is located in Eastern South America bordering the Atlantic Ocean and every country in South America except Chile and Ecuador. It is the largest country in South America and covers an area of 8,511,965 sq. kilometers.  Brazil’s total population is 201 million and is growing at a rate of 0.83% with 87% living in urban areas.  The capital city of Brasilia has a population of 2.5 million with other main cities including Sao Paulo (10.9 mil), Rio de Janeiro (6.1 mil), Belo Horizonte (2.4 mil), and Salvador (2.9 mil). The people are governed by a federal republic and the official language used is Portuguese. The currency used is the Brazilian Real.


With its abundance of natural resources, large labor force, and strong agricultural, manufacturing, and service sectors, Brazil has the strongest economy in South America and is becoming more and more dominant in the world markets. Its main trade partners are the US, Argentina, China, Germany, Netherlands, and Nigeria. Its primary imports are machinery, electrical and transport equipment, chemical products, oil, and automotive parts. Exports consist of transport equipment, iron ore, soybeans, footwear, coffee, and autos. Brazil’s GDP (Purchasing Power Parity) is $2.394 trillion and is growing at a real rate of 0.9% with an inflation rate of 5.5%. Brazil ranked 130 out of 185 countries in the World Bank Group’s Ease of Doing Business Ranking due to corruption and government regulations on business.




Click the links below for articles with more information on Franchising in Brazil 

Brazil Franchise Market Report (2016)

Viva Global Expansion! Trade Mission to Latin America 

Latin American Market Sizzles With U.S. Franchisors 

 Doing Business in Brazil (2012)

Franchising: The Best Way of Investing in Brazil (Forbes, July 2012) 

Economic Impact in Brazil Reaches New Heights in 2010 (2011)

Guidelines Franchise Agreements (2011)   

Doing Business in Brazil (2010)

Franchising in Frontier Markets (2010)

US Commerical Service Market Report Brazil  (2011)

News From Around the World: Latin America  (2008)

Franchising in Brazil (2008)

The Future of Latin America (2007)



* CPI Score is published by Transparency International and relates to the perceptions of the degree of corruption as seen by business people and country analysts and ranges between 100 (highly clean) and 0 (highly corrupt).  

**Ease of Doing Business Ranking is determined by the World Bank Group and is ranked out of a possible 185 countries.  

Most recent statistics have been taken from the CIA World Factbook unless noted otherwise. 


International Franchising Opportunities

After you have finished researching the international markets, learning international expansion strategies and best practices, and understanding the basics of international franchising law, IFA provides numerous opportunities for franchising internationally.