The 2025 Seasonal Learning Series is a fresh take on franchise learning—built to deliver practical insights when they matter most. Throughout the year, we’re offering four seasonal learning Focuses, each focused on the core areas that help franchise systems thrive: operations, marketing, growth, and leadership.

Each Focus blends timely topics with the natural rhythm of the business year. Whether you’re looking to tighten up operations, spark new marketing ideas, grow your network, or strengthen your leadership game—there’s a session (or a whole season!) designed with you in mind.

And because franchise leaders are busy, we keep it focused, actionable, and relevant—so you walk away with tools you can use right now.

What You’ll Walk Away With

• Smart ways to streamline franchise operations and boost consistency
• Tools to sharpen your brand and grow your marketing reach
• Strategies to recruit franchisees, plan territories, and scale with confidence
• Leadership techniques to build stronger teams and franchise relationships

These sessions aren’t just theory—they’re packed with real-world ideas to strengthen your system and support your people.

Winter Learning Series: Build the Right Foundation

Winter is the season for clarity and preparation. These sessions help franchise leaders forecast the year ahead, refine their business model, and build the infrastructure to measure and manage success. Participants will finish the season with a plan, a model, and a dashboard to guide decision-making all year long.

December 18, 2025

2026 Franchise Trends & Strategic Planning Summit

Kick off 2026 with a forward-looking summit exploring the economic, legislative, and consumer trends shaping the franchise landscape. Hear from industry analysts and leading franchisor executives, then engage in an interactive planning exercise to translate insights into action. You’ll leave with a focused roadmap to navigate opportunities and challenges in the year ahead.

Learning Objectives

• Identify and interpret the top economic, regulatory, and market trends impacting franchising in 2026

• Translate insights into a 12-month strategic plan aligned with organizational goals

• Apply facilitation techniques to align leadership teams around a shared vision

January 15, 2026

Blueprint for a Scalable Franchise Model

Discover what makes a franchise concept scalable and sustainable. This session covers the core building blocks of a strong franchise model—from defining your value proposition to developing replicable systems for growth. Practical templates and case examples help participants test and strengthen their model for long-term success.

Learning Objectives

• Define the essential components of a scalable franchise model and how they work together

• Craft a clear, differentiated value proposition that attracts top franchisees and customers

• Establish operational systems and guardrails that support growth without sacrificing quality

February 19, 2026

Building the Franchise Growth Dashboard: KPIs That Matter

Data drives performance—when you focus on the right metrics. This session helps participants identify and prioritize KPIs across development, operations, marketing, and finance. You’ll design a simple, actionable dashboard to align teams, track progress, and make smarter, data-driven decisions.

Learning Objectives

• Select KPIs that reveal system health and performance across all functions

• Design a leadership dashboard that is clear, visual, and easy to act on

• Use data trends to make proactive, informed decisions that drive sustainable growth

Winter Series Bundle (All 3 Sessions)

Bundle and save! Register for all three Winter sessions by December 17 to maximize your learning and value.

Bundle Pricing (through December 17)

• IFA Members: $249

• Non-Members / CFE Candidates: $449

• Includes 4.5 IFA LIVE Credits

Individual Sessions

• IFA Members: $99 per session

• Non-Members: $299 per session

• Includes 1.5 IFA LIVE Credits per session

Participation in the CFE program is not required to attend. Credits apply to enrolled candidates.