Recruitment success starts long before a candidate signs the agreement. This session covers lead generation, qualification, and candidate journey design — with a focus on creating a professional, engaging experience that attracts the right people and sets them up for success.

Learning Objectives:

• Identify high-performing lead sources and marketing channels for quality candidates.
• Implement qualification tools and criteria that improve candidate fit and system performance.
• Design a recruitment journey that is engaging, transparent, and conversion-focused.

Facilitator: Greg Nathan, CFE, Founder and Director, Franchise Relationships Institute