The IFA Certified Franchise Brand program gives franchisors the roadmap, resources, and recognition to grow franchisee profitability through data-based best practices—while earning a trusted designation promoted within franchising and to prospective franchisees. View program brochure .
“This program gave us a clear roadmap for where to prioritize and the confidence that we were focusing on what truly drives franchisee profitability.”
— Susan Boresow
“I wish this certification existed when we first started franchising. It would have shown us exactly where to focus — and saved us a tremendous amount of time and money.”
— Carolyn Thurston
“It gave us third-party validation and internal clarity at the same time — a powerful combination for a growing franchise brand.”
— Dustin Hansen
✔ Drive Franchisee Profitability: Leverage data-based best practices demonstrated to grow unit economics and performance.
✔ Demonstrate Category Leadership: Validate and promote your commitment to superior franchisee and consumer outcomes as a leading brand in franchising.
✔ Support Smarter Unit Growth: Drive improvement with practices that deliver stronger customer experience and franchisee results—reinforcing confidence with prospects.
✔ Strengthen Training & Coaching: Access exclusive resources, collaboration groups, research tools and benchmarks to drive strategies and results.
✔ Advance Good Franchising: Support credible, data-driven franchising—strengthening trust with regulators, media, and the broader industry.