Continuity is King in Local Marketing

Consistency of message is the foundation for local marketing success and significantly more valuable than any idea, price point or promotion.  

Exit Strategies: Top Five Steps to Guide You Through the Process

Whether it’s time for retirement or you are ready to start a whole new chapter, it’s important to buy into a system that is committed to helping you through the transition process.

Franchise Execs: Are You a Shepherd or an Ostrich?

Franchise brands face risks around every corner. From the federal government shifting rules about employment to weather patterns impacting commodity prices, franchise executives need to keep a sharp eye to recognize risks and even sharper wits to determine what risks can be mitigated.

From Small-Business Owner to Franchise CEO: Expanding the Brand While Keeping the Pulse of Day-to-Day Operations

As the leader of a growing franchise organization, your role is ever changing. Many hats will be worn over time as the brand is built. Franchising is a tried and true method for accelerated growth; however, going from being a small-business owner to serving as the CEO of a multi-unit franchise brand is no easy transition.

Building a Strong and Lasting Franchise Brand Begins at Home

A franchise’s strategy for future growth will not focus just on expanding the system but will also grow its base of company stores.

Get the Biggest Bang for your Buck! Become an Active Member of IFA’s Supplier Forum

The Supplier Forum Advisory Board serves to represent all suppliers within IFA and help further the association’s mission to protect, enhance and promote franchising. there is no better way for suppliers to show their commitment than by becoming and maintaining their membership in the International Franchise Association. 

Protecting Working Capital Through an Improved Real Estate Strategy

The benefits of a franchisor partnering with an approved strategic real estate company are far greater than the risk and harm of referring a new franchisee to a third party national real estate firm or a local commercial agent.

The Art of Communication: Why It’s Time for Your Franchise to Break the Mold

The process of running an effective business is built on a foundation of good communication. Yet good communication eludes us. It seems that the fundamentals of how we communicate are broken. Take a moment to consider how things would be different if everyone in your organization were on the same page, communicating effectively, and working together.

Content Matters: The Message Should Determine the Format

Franchisor annual meetings, more often, are being pitched as “the ‘blockbuster’ meeting of the year” by many franchisors and, depending on the key goals of the meeting, that may be the right emphasis. That is, provided the franchisor’s and franchisees’ needs are being met.

Navigating the Gray Areas: Systems and Best Practices for Legal Compliance

Properly designed systems and processes can help ensure compliance and provide guidance for navigating problematic compliance issues that frequently arise.

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