Having a franchise network and corporate team comprised 100 percent of women has shaped MODE and contributed to its ongoing success, as well as the importance of extending opportunities to women in franchising. 

Whether it’s to increase brand awareness, meet realistic potential prospects to start the conversion process, or to seal the deal with a prospect, expos provide the ideal face-to-face environment.

Launching a franchise system is a decision not to be taken lightly. But thorough research, a strong leadership team and a commitment to franchisor franchisee relations can offer your concept a bright future.

The only real challenge for prospective owners is finding the opportunity that suits you best. Top tips for women and minorities considering franchise business ownership.

Creating a vendor relationship that is mutually beneficial to both parties doesn’t stop after choosing a supplier.

Striving for the highest level of service and care will allow your franchise to set new standards for customer service. For franchisors and franchisees, a sharp focus on customer satisfaction and continuous improvement.

Prospective franchisees should approach ownership by focusing on the investment opportunity rather than viewing it from a customer’s perspective.

An effective franchise sales compliance program enables the franchise organization to operate free from the impending threat of litigation or other disruptions that can result from a failure to properly manage the sales process. 



 

A franchisor can spend a wealth of time and resources to make sure that a company is evolving and moving forward in an ever-changing marketplace. But, what good are the tools and support systems a franchisor works to provide if no one in the franchise system sees the inherent value in them and as a result, doesn’t use them? 



I’ve had the unique pleasure of watching a franchise system evolve over 25 years from both the franchisee and corporate executive stand point. Having watched various new tools and support systems being implemented over the years, I’ve found that a grassroots approach is most effective to gaining both acceptance and adoption of new tools and programs.

The reasons why people unsubscribe often have nothing to do with your business.