Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? 





I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.

In the franchise world, there is a growing number of savvy entrepreneurs who are complementing their current seasonal franchises, growing their business portfolio, and spreading joy in their communities all at the same time. Thanks to the Grand Illuminations franchise concept, which offers full-service exterior holiday decorating including lighting and greenery for homes and businesses, franchise owners can now augment their seasonal business and enjoy year-round income.

The IFA’s Marketing, Development, & Technology Toolkit is

your complete guide to unleashing the potential of your brand.

Within this toolkit, you’ll find tried-and-true marketing strategies,

development and operational approaches that pave the way for

success, and groundbreaking technological innovations that fuel

exponential growth. The following pages showcase six esteemed

supplier member companies of the IFA, each offering invaluable

resources and insights. By fully harnessing and implementing

these offerings, you can enhance your company’s efficiency and

bolster your business’ bottom line. In the realm of your brand’s

future, this toolkit is an absolute imperative—a must-read!

The 2023 digital archives for IFA’s Toolkits.

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign. 

The Cleaning Authority has put a focus in 2022 on bolstering recruiting efforts by activating the network and sharing what it is reallylike to be an employee at a franchise of The Cleaning Authority.