Growing Your Business Through International Franchising

By Greg Cory

Franchising your business internationally is an excellent way to grow, but it is not easy. To increase your chances of success, it is important that you: 1) Ensure your brand is ready for international expansion; 2) Search for and identify excellent, long term partners; and 3) Align on an agreement and prepare to “Go to Market”.

Customer Retention vs. Franchise Development in Times of Coronavirus

By Greg Cory

This webinar brought together both established and emerging franchisors who discussed their perspectives and responses from their brands on current operations and franchise development, and advice to franchisors and franchisees during COVID-19-related business uncertainty. The panelists underscored a few points, including: direct communication and guidance with franchisees; innovation to seize on new modes and methods of revenue creation; going to a breakeven state to retool and reassess for future operations; and to continue working on deals for franchise development on flexible and empathetic time-frames.





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