Listening at every stage of the lead generation process is paramount.

Multi-unit franchisees dominate today’s marketplace, controlling more total units than their single-unit counterparts — and an increasing number are operating multiple brands. Franchisors, in tandem with the growing base of multi-unit operators, have recognized this change and responded by altering their sales approach, even their franchise disclosure documents to accommodate multiple-unit sales to experienced franchisees.

Nontraditional expansion has great potential for a brand while fueling system-wide growth.

Lessons learned and a list of projects can help you build a new franchise brand.

Due diligence calls for serious attention to concept economics, leadership, product offering and the franchise disclosure document.

Strategic alliances may be worth the investment to increase brand coverage in today’s competitive environment.

Before starting your outreach campaign, understand your target audience.

Solving the local advertising spend problem with technology.

Franchising World readers are taking advantage of learning how to tap into the pluses that military veterans can bring to franchise businesses. 

Each month, Franchising World magazine sets its sights on helping you to expand your business. The April issue brings you strategies on growing your multi-unit franchise business, sharing highlights from the recent Annual Convention in New Orleans −