Category: Topics

5 Leadership Tips for Franchising Executives

By Greg Cory

I have spent the last two decades of my career in top-level positions, overseeing both brand and personnel growth. When playing this role for any given company, people inevitably turn to you for advice. How did you get to this point in your career? What would you have done differently?





I think there’s a limitless amount of advice any person in this position could give. Yet truthfully, I don’t know if there is any guidance out there that carries the same value as leadership advice. For any position you interview for, your skill set is what brought you to the table. But, your ability to act as a leader and lift others up will set you apart and give you the longevity needed for a successful career.

Three California Fitness Franchises to Invest in 2022

By Greg Cory

With summer in full swing, families are hitting the beaches, swimming pools, and other outdoor water-related activities, making fitness franchises a hot investment as Americans look to get in their ‘summer bod’ shape. And nowhere is that trend hotter than California fitness franchises. 

Three Resources for Women-Owned Franchises in 2022

By Greg Cory

June may be Women’s History Month, but the International Franchise Association works year-round to support women entrepreneurs through our Women’s Franchise Network. This network, led by the Women’s Franchise Committee, was created to foster local networks and develop relationships with female franchising professionals so that they can discuss common issues, share ideas and offer solutions to the unique challenges that come from being a woman in business.  

Certified Franchise Executive™ (CFE) Inaugural Engagement and Experience Enhancement Campaigns

By Greg Cory

The IFA Education team launched the Inaugural CFE Quarterly Connect last week with around 80 participants from within Certified Franchise Executive™ (CFE) program. Focused on virtual networking, the first CFE Quarterly Connect, provided in a live, virtual format, during which Sandie Curtis, VP, Education, and Brittney Cosby, Certification Programs Manager, provided updates on the CFE program refresh project, an overview of the TopClass Learning Management System (LMS), upcoming CFE credited events and CFE learning partner programs.

Four Franchises in Pennsylvania to Invest in 2022

By Greg Cory

According to Forbes, Pennsylvania has the sixth biggest state economy in the U.S. at USD $815 billion and is home to nearly 50 of the 1,000 highest revenue U.S. companies. This strong business climate and diverse economy makes Pennsylvania franchises a great investment, and the International Franchise Association (IFA)’s Open for Opportunity roadshow is heading to Philadelphia to generate more awareness among Pennsylvanians of the success of the franchise business model and help them take control of their own financial independence.

Open for Opportunity Takes on Atlanta

By Greg Cory

Following a successful trip to South Florida, the Open for Opportunity roadshow headed to metro Atlanta, the franchising capital of the U.S., where more brands are headquartered than any other U.S. city. With three full days of meetings with lawmakers, the business community, IFA members, and numerous tours with local franchise owners, the impact of the franchising sector and the opportunities it provides for diverse individuals, communities, and the broader economy were on full display

A Look Back: How Franchises Fared in 2021

By Greg Cory

2021 was an economic bounce back year for franchises despite the negative impacts of the COVID-19 pandemic on businesses in 2020, setting the stage for some very positive franchise industry outlooks in 2022 (link to previous blog). In this post, we’re going to review what factors made 2021 a turnaround year for franchises and look at some of the data highlighted in The International Franchise Association (IFA)’s recently released 2022 Franchising Economic Outlook.

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