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Franchisee Friday – Katherine Bhat and Kristine Tech of Woofie’s

The international market place is a complex and often uncertain environment that presents challenges many franchisors have not contemplated.

Email as a method of communication is no longer optional, it is a necessity.  Franchisees must be required to have, or be assigned, business email accounts to operate their businesses. To maintain brand consistency, it is in the franchisor’s interest that franchisees use email addresses that contain the franchisor’s domain name.

If others are doing well, people tend to be interested in what they are doing and how they’re doing it, so that they, too, can be successful. Sharing best practices is a key part attributing to the success of any organization. Similar to the old saying, “Learn from other’s mistakes,” it’s important to learn from individual experiences, but it’s much easier and more effective to learn from the experiences, mistakes and successes of others.

By conducting research, knowing what customers want and following a strategic plan, you can outdistance competitors.

A financing primer for former military personnel.

With research conducted by PwC, and polling data powered by Morning Consult, IFA launched Franchise Economy to educate policymakers and the public on the economic benefits of franchising across America. From national-level data to the smallest Congressional districts on the map, you can view the economics of franchising, including the number of establishments, jobs supported, payroll, output, and GDP in your own community.

Franchised Business Ownership by Minority and Gender Groups

Materials from International Programs