Email as a method of communication is no longer optional, it is a necessity.  Franchisees must be required to have, or be assigned, business email accounts to operate their businesses. To maintain brand consistency, it is in the franchisor’s interest that franchisees use email addresses that contain the franchisor’s domain name.

If others are doing well, people tend to be interested in what they are doing and how they’re doing it, so that they, too, can be successful. Sharing best practices is a key part attributing to the success of any organization. Similar to the old saying, “Learn from other’s mistakes,” it’s important to learn from individual experiences, but it’s much easier and more effective to learn from the experiences, mistakes and successes of others.

By conducting research, knowing what customers want and following a strategic plan, you can outdistance competitors.