Category: Topics

2023 Annual Franchisee Survey

By Greg Cory

The International Franchise Association’s (IFA) 2023 Franchisee Survey shows the impacts of inflationary pressures on franchised businesses. The report highlights that while inflation is improving as compared to 2022, it is still having a significant impact on franchised businesses across all sectors with the cost of labor being the biggest driver. The report also highlights a number of ways that being part of a franchise system provides advantages for navigating rising costs.

IDENTIFYING AND ADDRESSING TODAY’S LABOR TRENDS IN FRANCHISING

By Greg Cory

The International Franchise Association annual study on labor trends in franchising, showing that the availability of qualified labor remains the number one challenge facing franchised businesses today, conducted by FRANdata. The survey shows slight improvement in labor market conditions, but four out of five franchised brands continue to experience constrained growth due to labor challenges.

Potential Consequences of the NLRB Joint Employer Rule

By Greg Cory

Ahead of the NLRB’s forthcoming joint employer rule, survey conducted in partnership with Oxford Economics shows significant concerns among franchisees with broadened joint employment standard, decreasing access to business ownership, causing disruptions to the franchise relationship, and increasing costs.

RETHINKING AI AND TECHNOLOGY TO IMPROVE HEALTH AND SAFETY IN OUR HOMES

By Greg Cory

When I joined the WIN family in 2018, with no prior experience in franchising or in the multi-billion-dollar home inspection industry, I spent weeks listening to our Strategic Partners (how we refer to our franchise owners) to hear their insights about WIN, including challenges confronting them and the opportunities in our industry.

TECHNOLOGY IS A TOOL: HELP IT HELP YOU

By Greg Cory

There are some elements to business that are timeless. Your company’s mission, values and vision typically remain consistent over time. Today, how your business adapts to changing technology is the biggest determinant in its ability to stand the test of time.

Franchise Marketing Economics: How to Maximize Ad Spend in 2023

By Greg Cory

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms, there is a consensus that while advertising spend growth will continue in 2023, it’s likely to be at a slower pace than previous years. With the economic outlook featuring lots of uncertainty, many brands and marketers have signaled that there is a renewed focus on ensuring marketing budgets are spent more efficiently this year. Every dollar counts and the adage remains; never stop marketing. So how can franchisors adapt and maximize marketing ROI this year?

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