The integration of technology is no longer a trend, but a necessity. Among the many tools and strategies a brand can implement for their marketing efforts, marketing automation stands out as a powerful force that can reshape the way businesses connect with their consumers, location owners, and internal teams. Few understand this transformation as intimately as Brandy Zickefoose, the Vice President of Marketing for i9 Sports. As a pioneer in the sports and recreation industry, the brand continues to use innovative approaches to elevate their marketing efforts. Beyond their impressive success lies a compelling story of leveraging marketing automation to revolutionize their brand, increase franchisee adoption rates, and increase their results to a phenomenal level.
In recent years, the senior care industry has experienced a remarkable transformation, driven by the integration of cutting-edge technology.
The International Franchise Association’s (IFA) 2023 Franchisee Survey shows the impacts of inflationary pressures on franchised businesses. The report highlights that while inflation is improving as compared to 2022, it is still having a significant impact on franchised businesses across all sectors with the cost of labor being the biggest driver. The report also highlights a number of ways that being part of a franchise system provides advantages for navigating rising costs.
The International Franchise Association annual study on labor trends in franchising, showing that the availability of qualified labor remains the number one challenge facing franchised businesses today, conducted by FRANdata. The survey shows slight improvement in labor market conditions, but four out of five franchised brands continue to experience constrained growth due to labor challenges.
Ahead of the NLRB’s forthcoming joint employer rule, survey conducted in partnership with Oxford Economics shows significant concerns among franchisees with broadened joint employment standard, decreasing access to business ownership, causing disruptions to the franchise relationship, and increasing costs.
New technologies have positively impacted the franchising industry, enabling franchisors to give operators more effective business solutions and ways to enhance the overall customer experience.
When I joined the WIN family in 2018, with no prior experience in franchising or in the multi-billion-dollar home inspection industry, I spent weeks listening to our Strategic Partners (how we refer to our franchise owners) to hear their insights about WIN, including challenges confronting them and the opportunities in our industry.
Below are some select resources that the Federal Trade Commission (FTC) recommends for someone who is looking to buy into a franchise opportunity reviews before they buy!
There are some elements to business that are timeless. Your company’s mission, values and vision typically remain consistent over time. Today, how your business adapts to changing technology is the biggest determinant in its ability to stand the test of time.
This month marks the third anniversary of the global Covid-19 pandemic and while many of us are keen to move forward, it’s important for businesses to reflect on the takeaways and build on lessons learned through our shared, global experiences.