Do you remember conventions? Standing on carpeted floors, under high ceilings, the hum of people walking down aisles of booths and having meaningful conversations about their businesses — the energy was electric. Now, we’re engaging customers differently.

Have you ever imagined what opening a franchise during a pandemic looked like? COVID-19 has tested and challenged businesses in unprecedented ways and, while many industries may continue to struggle, franchising gives us an opportunity to not only survive, but thrive in 2021.

My business looks different today than how it looked a year ago. At the beginning of 2020, I had a thriving business, multiple locations, stable financial growth and plans to expand even further.

The franchise industry looks a little different this year, doesn’t it? COVID-19 has tested and challenged businesses in unprecedented ways and, while many industries may continue to struggle, franchising has an opportunity to continue to survive and thrive.

The outcome of Georgia’s runoff election for two U.S. Senate seats will determine whether or not one party has control of the House of Representatives, Senate, and the White House, and therefore the ability to pass their agenda, or if a divided government can be in place to force compromise and moderation.

Facebook and Google have announced significant changes to their respective attribution tools.

​​​​​​​As one of the last remaining stalwarts of Silicon valley that still commands the majority of its revenue selling hardware, Apple is perhaps the least interested (out of the big 4 i.e Facebook, Apple, Microsoft and Google) in tracking and monetizing user activity.

Ethics are everything in business, and particularly in franchising. Anyone who is part of this industry knows the impact it has on people’s lives. Franchising has helped countless entrepreneurs achieve their dreams of business ownership. Franchise consultants come in at the beginning of the process and play a pivotal role.

Michael Valestin will be the first to tell you he was never one for office work. He was always much more interested in building things and the construction process

Businesses of all sizes are struggling amidst COVID-19. The pandemic has brought a weight of uncertainty for businesses, including forced closures, disrupted supply chains and lower consumer spending.