What Makes a Good Franchise Development Website?

By Heather Bartlow

A strong franchise development website is an indispensable part of the lead generation process. For many potential franchisees, a brand’s website is their first impression of the franchise opportunity. Every aspect of your franchise development website—from effective graphics, video and copy to the placement of your inquiry form to informative financial details—should pay off in […]

IFA Releases 2025 Roadmap For Small Business Growth

By Greg Cory

From extending pro-small business policies to establishing an appropriate joint employer standard, IFA outlines pro-franchising initiatives aimed at boosting a proven model that provides good jobs with higher wages, upward mobility and opportunity to those pursuing the American Dream

IFA Statement on FTC Junk Fee Rule

By Greg Cory

In issuing a narrowly tailored final rule, Commission scales back original one-size-fits-all approach that failed to consider adverse economic impact to franchised businesses across industries, reflects concerns raised by IFA in comments and testimony during rulemaking process

International Franchise Association Announces Formation Of “IFA Law Center”

By Greg Cory

WASHINGTON – With the franchise model facing unprecedented regulatory challenges at the federal and state level, the International Franchise Association (IFA) announced on November 1, 2023 the formation of the “IFA Law Center.” The Law Center will add litigation to IFA’s existing government relations, public policy, media relations and educational programs that advocate for the protection, […]

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