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Army Veteran Detra Fitts Talks About Her Experience and Leveraging Her Military Skills as a Marketing Manager

Marketing is the engine driving the franchise industry.

Trends are nothing new when it comes to franchising.

In today’s ever-crowded franchise landscape, standing out from the competition is not just necessary — it’s critical.

Diversity, equity and inclusion are no longer just buzzwords; they are fundamental pillars of progress and success in the modern business landscape.

I have always followed my gut in navigating different phases of my career.

Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? 





I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades.