Author: Greg Cory

Swimming into Success: How British Swim School and Peppa Pig’s Collaboration Enhanced Brand Visibility and Engaged Young Swimmers

By Greg Cory

In the world of franchise marketing, forming authentic partnerships is essential for enhancing brand visibility and creating lasting connections with audiences. This summer British Swim School, the nation’s leading franchise learn to swim provider, partnered with Peppa Pig, an internationally beloved children’s character, to capture the attention of young swimmers and their families. This collaboration showcased the power of strategic alliances in driving brand awareness and delivering meaningful, family-friendly engagement.

The Social Media-ification of LinkedIn

By Greg Cory

In the last few years, the rise of the work-from-home culture has shifted how companies and people navigate work-life balance. Bringing work into the home has led to blurred lines and increased the casual and personalization or “social media-ification” of LinkedIn.

IFA Applauds Court Ruling Overturning FTC Ban on Noncompete Agreements

By Greg Cory

“We applaud the decision by the Northern District of Texas vacating the FTC’s unlawful noncompete rule,” said Michael Layman, IFA senior vice president of government relations and public affairs. “Using the precedent from the Supreme Court decision overturning the Chevron doctrine, the ruling not only delivered the death knell to the FTC’s attempt to expand its rulemaking authority, but also agreed with the arguments raised by IFA in its amicus brief filed in the case that the rulemaking record, fraught with a lack of empirical data, does not allow for such a sweeping rule. The decision is a win for franchised small businesses and their right to independently operate.”

IFA Applauds Court Ruling Overturning FTC Ban on Noncompete Agreements

By Greg Cory

“We applaud the decision by the Northern District of Texas vacating the FTC’s unlawful noncompete rule,” said Michael Layman, IFA senior vice president of government relations and public affairs. “Using the precedent from the Supreme Court decision overturning the Chevron doctrine, the ruling not only delivered the death knell to the FTC’s attempt to expand its rulemaking authority, but also agreed with the arguments raised by IFA in its amicus brief filed in the case that the rulemaking record, fraught with a lack of empirical data, does not allow for such a sweeping rule. The decision is a win for franchised small businesses and their right to independently operate.”

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