FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA Applauds Final Passage of Federal Government Spending Package WASHINGTON, Dec. 15, 2014—International Franchise Association President & CEO Steve Caldeira, CFE, released the statement below following the final passage of the federal government’s $1.1 trillion spending package: […]
As you search for the right franchise opportunity, you’re bound to come across dozens of articles and blog posts that show companies and salespeople how to use LinkedIn effectively. What you’re far less likely to find are posts showcasing some hard-h
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA RELEASES STATEMENT ON NLRB “AMBUSH” ELECTION RULE WASHINGTON, Dec. 12, 2014—International Franchise Association President & CEO Steve Caldeira, CFE, released the following statement today in response to the National Labor Relations Board’s announcement of final […]
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA CALLS ON SENATE TO RENEW KEY TAX EXTENDERS WASHINGTON, Dec. 10, 2014 —International Franchise Association President & CEO Steve Caldeira, CFE, released the following statement calling for the U.S. Senate to renew key tax extenders that […]
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA RESPONDS TO LABOR UNIONS HIDDEN AGENDA BEHIND PLANNED FAST FOOD PROTESTS WASHINGTON, Dec. 1, 2014—International Franchise Association President & CEO Steve Caldeira, CFE, released the following statement in advance of scheduled protests at local […]
Technology has become a cornerstone of our day-to-day lives, changing every aspect of our existence from the way we communicate with each other to how we get from Point A to Point B.
Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.
Stop the pushy sales lingo and let your branded digital content carry the conversation. Every qualified franchise lead needs a warm embrace, to be coddled, nourished and ultimately nurtured to close the deal.
Google to the Franchise Community: Planning, implementing and tracking an effective online strategy can be difficult, but solutions are available.
Even amid all other media disruptors today, video stands alone in its ability to connect with franchisee candidates. To drive this point home, according to Forbes, 59 percent of executives would rather watch video than read text.