3 Foolproof Steps to Manage A Social Media Crisis

What does a brand do when the public turns on you? It’s important to have a calm, calculated response when a negative event leads to a firestorm on social media.

IFA Praises Rep. Byrne for Resolution to Prevent Suppression Of Franchise Small Businesses™ 1st Amendment Rights

FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 310-995-0839 jweisbord@franchise.org @franchising411 WASHINGTON, April 19 – The International Franchise Association, the world’s largest organization representing franchise owners applauds Representative Bradley Byrne (AL-1) for introducing a resolution under the Congressional Review Act to prevent the U.S. Department of Labor’s recent ‘persuader rule’ from upending long-standing labor […]

Give Franchisees Freedom of Expression within a Consistent Business Strategy

If you want your franchise business to be a rebel and a leader at the same time, don’t play by the rules.

Franchisee Addresses Obstacles When Moving to Multiple Units

Franchising’s high-achieving, multi-unit franchisees share views on key topicQuestion: What are the top three obstacles franchisees should consider when moving from a single unit to multi-unit franchise?

The Role Cloud Technology Plays When Scaling to Multi-Site

Cloud technology can help multi-unit franchise businesses achieve greater visibility across locations in consolidating and processing data, leading to higher revenue and boosting system-wide efficiency.

Bringing the Brand to Life at the Front Line

A brand’s heart beats to a rhythm of a central, driving passion. Always be clear on what that passion is.

Five Key Takeaways from Revamping a Franchise Development Program

Working in various roles for a franchise business gives a unique perspective on the big picture. Chief among the lessons learned is that processes need constant re-evaluation.

The Impact of Millennials on the Franchise Industry

Making franchising appealing to the new wave of entrepreneurs.

Joint Employer Rule Challenges Present Opportunity to Reinforce Roles, Responsibilities

Franchisors rightly impose requirements and system standards to assure uniformity in the franchise system and protect their trademarks.

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