What does a brand do when the public turns on you? It’s important to have a calm, calculated response when a negative event leads to a firestorm on social media.
FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 310-995-0839 jweisbord@franchise.org @franchising411 WASHINGTON, April 19 – The International Franchise Association, the world’s largest organization representing franchise owners applauds Representative Bradley Byrne (AL-1) for introducing a resolution under the Congressional Review Act to prevent the U.S. Department of Labor’s recent ‘persuader rule’ from upending long-standing labor […]
If you want your franchise business to be a rebel and a leader at the same time, don’t play by the rules.
Franchising’s high-achieving, multi-unit franchisees share views on key topicQuestion: What are the top three obstacles franchisees should consider when moving from a single unit to multi-unit franchise?
Cloud technology can help multi-unit franchise businesses achieve greater visibility across locations in consolidating and processing data, leading to higher revenue and boosting system-wide efficiency.
A brand’s heart beats to a rhythm of a central, driving passion. Always be clear on what that passion is.
Working in various roles for a franchise business gives a unique perspective on the big picture. Chief among the lessons learned is that processes need constant re-evaluation.
Making franchising appealing to the new wave of entrepreneurs.
Bootstrapping growth for the single-unit franchisee.
Franchisors rightly impose requirements and system standards to assure uniformity in the franchise system and protect their trademarks.