Top franchisors offer tips for honoring operators and celebrating excellence within the brand.

In real estate, they say three things are important: location, location, location. In franchising, as evidenced by these female entrepreneurs, the keys to success are: perseverance, perseverance, perseverance.

One area where many franchises should take stock and resolve to do better is with their internal ecommerce systems and strategy.

During these unstable economic times, franchisors should take a hard look at their existing marketing plan and make the necessary adjustments to generate a modern-day, impactful, and cost-effective strategy that benefits their brand, both nationally and locally.

The international market place is a complex and often uncertain environment that presents challenges many franchisors have not contemplated.

The use of franchise portals for lead generation has been a significant part of many franchisors’ marketing budgets for more than 10 years. This lead source has been one of the most consistent and highest volume producers of leads and deals.

Customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.

Alignment is a continual process, not a once a year affair.

Engaging franchisees is obviously important to every franchise system’s success, and the most critical medium to achieving that engagement is live interaction and face-to-face connection.