The International Franchise Association (IFA) filed an amicus brief urging the Supreme Court of the state of Georgia to reverse the Court of Appeals and trial court and to allow the case of Edible IP LLC v. Google LLC to proceed.
The 2021 IFA Leadership Summit brought franchising leaders from across the country to Washington, DC to hear from the nation’s leading political figures, to discuss the opportunities on the horizon for franchising, and to tackle some of the most critical challenges facing the industry. Read more about the Summit here.
Reach thousands of franchise professionals by exhibiting at franchising’s biggest event.
The International Franchise Association projects the market will continue to recover in 2021, with total franchise establishments growing at a rate of 3.5%. Consumers have increased their online time and spending, expecting brands to provide experiences that meet their more savvy post-Covid demands. According to Forrester, 61% of marketers say that localized marketing remains a largely untapped opportunity for their businesses.
Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.
Delivering consistent brand values and messaging across your franchisees can: (1) improve internal operations (2) help you establish a recognizable brand and (3) build trust with your customers and prospects. Brand consistency is created through a unified marketing communication strategy, to create a consistent experience across your different franchisee locations.
Today, Congresswoman Alma Adams (NC-12), founder and co-chair of the bipartisan Congressional HBCU Caucus, announced the International Franchise Association (IFA), along with member brands Choice Hotels International, Inc., Inspire Brands, Papa John’s International, Wendy’s, and Williams Chicken, is joining the Historically Black Colleges and Universities (HBCU) Partnership Challenge.
When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.
As a consumer marketing team, how do you handle feedback that the leads you are drawing in can’t be serviced due to staffing shortages? Well, you pivot!
As we look toward 2022, there are a few trends you can expect to remain relevant in the new year and beyond. Below is a quick roundup of the top social media trends to know.