You’ve heard the advice: if you want to make it big, buy real estate or own a business. But when you’re ready to start the latter—creating your own business—what should you do? Not everyone has an Etsy-ready talent that can bring in the big bucks. So what about a franchise instead?
For any business, staying fruitful in today’s market can get tricky. New technology and trendy online platforms have been changing the game for years, not to mention shifting consumer preferences and habits confusing the already muddy waters. Add the extra layer of complexity that comes with owning a franchise, and you can have a conundrum on your hands.
As the housing and commercial construction markets continue to grow, many developers are looking into green construction solutions to maximize energy efficiency, take advantage of government incentives and upcoming policies, and reduce construction costs. These trends make green construction franchises a hot investment for 2022 and beyond.
IFA’s 2021 Supplier Source Book is the definitive guide to finding new supplier partners. The franchise community is constantly changing, and with that comes the need for new products, services, and expert advice. This year’s toolkit is full of valuable insights from IFA supplier members. The following pages showcase expert whitepapers on topics around digital marketing, public relations, franchise legal services, as well as valuable resources for franchisors, and our supplier member directory.
All business is local, especially for franchise sales. Your franchise sales representatives are the face of your company in the field, building relationships with potential local owners. They represent your company in email, but where are they in your advertising? Featuring your sales representatives in your advertising has proven benefits for their sales productivity and your brand.
In a post-COVID world that has caused many franchises and consumers to tighten their belts, mobile franchises are receiving a lot of attention from potential investors and franchisees due to their affordable franchise entry costs and lower operational expenses. One category showing exciting franchise growth that will likely continue into 2022 and beyond are mobile home improvement franchises.
INTERNATIONAL FRANCHISE ASSOCIATION WELCOMES BILL MEIERLING AS VP OF STRATEGIC COMMUNICATIONS & MARKETING
When searching for the right franchise opportunity, many assume owning a franchise requires a large initial investment. However, each franchise has a unique business model and startup cost. Many different franchise opportunities can provide significant returns for low initial investments.
The International Franchise Association (IFA) filed an amicus brief urging the Supreme Court of the state of Georgia to reverse the Court of Appeals and trial court and to allow the case of Edible IP LLC v. Google LLC to proceed.