While navigating the uncertain landscape of growing a business in the midst of a pandemic, Jenny also became increasingly aware of the need to create and support a more diverse, equitable and inclusive society where all people could pursue opportunity and all children could see a potential future in a STEM field.
Last week, I had the opportunity to go to Atlanta with a few of my colleagues and attend the very first Franchise Customer Experience Conference hosted by IFA and Franchise Update Media. The event brought together marketing, technology and operations professionals from a wide array of brands. Although there were many, I went ahead and listed a few top takeaways from the event below.
ALLIES has a mission to “advance diversity and inclusion” within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone’s differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.
A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will: Establish the brand’s performance compared to its arch nemeses (cough, competitors) Determine strengths/weaknesses and opportunities for growth Align your franchise’s strategies with customer expectations
Welcome to the 2020 IFA Franchise Law Virtual Summit Resources page. Below you will find links to the various papers, presentations and flyers from this event. If you have any trouble downloading a file, please contact events@franchise.org.
IFA today joined local franchise business owners in the 15th District of Illinois to announce their support for Rep. Rodney Davis, ahead of his midterm election on Tues., June 28. Named a “Friend of Franchising,” the group praised Davis’ pro-business record and staunch support for job creation and the people of Main Street America.
As a franchisor, you’ve grown your business to scale. Your business is profitable, you believe in its continued growth prospects, and you are looking to take some money off the table. You’ve read the headlines of other franchisors selling to private equity – what should you do?
As a franchise development professional for over 15 years, I worked with franchise candidates across a wide variety of concepts. The challenges I faced in closing deals at brands like Donatos Pizza and Checkers were often different from those I faced at Primrose Schools and FirstLight Home Care.
The International Franchise Association’s (IFA) Open for Opportunity Roadshow stop in Sacramento wrapped up yesterday after back-of-house tours of local franchises and a roundtable discussion with community leaders and elected officials on the opportunities provided to California workers through franchising.